Restaurants can help business with online marketing

While enticing customers with a great menu and food is the No. 1 objective for restaurants, they must also take to the internet and personalized customer experiences with business email marketing and other online marketing, according to research from the National Restaurant Association.

The report found that restaurants that use online marketing are viewed more positively and as more of a modern company by customers. With email marketing, 67 percent said it made the business look more modern and 63 percent said it made it look more popular. Eighty-two percent of restaurant owners said marketing emails were helpful at bringing in new customers.

"Finding the right marketing mix is crucial to success in the restaurant industry," said James Balda, chief marketing and communications officer of the National Restaurant Association. "Our new research outlines the challenges and opportunities of both offline and online marketing to help restaurant operators find the 'sweet spot' for promotions by identifying what consumers respond to and how various messaging vehicles are perceived."

One small business marketing company said marketing emails are a great way for smaller restaurants to overcome the advertisement advantage that bigger restaurants may have.

?

yom hashoah yolo liquidmetal gsa scandal kelis dick clark dies ibogaine