Just a second, do not surprise with this data! 2.24 million Americans search for SEO every month and out of this 52% visitors are men and 46% of men are ages 35-44. Most importantly, 3.5 people look up SEO on Google. Definitely, there is something great insight of SEO, for which people want to have it.
SEO is elixir for startups. We try to give you a detailed analysis on it.
We are all aware these days of the rapid development of startups all over the world, thanks to the accelerated growth and accessibility of technology and to the Internet.? The exchange of ideas has become so simple and instantaneous; people have been encouraged to formulate new creative ideas and translate them into meaningful businesses, giving birth to startups.
These days, we see rise of new startups almost every single day that funding firms such as Kickstarter infuse millions of dollars every few days just to get a project up and running, and to prove its worth.
But not all startups live long enough to prove their worth. Some prospered, while others perished before they could even get their ideas to market. One reason why other startups didn?t see the light of day, especially Internet startups, is because they lacked not the funding, but the visibility they deserved. It?s sad to note that quite a number of Internet startups have neglected to carry out strategic Internet marketing plan.
The ironic thing is that while many startups lack the budget necessary to get them widespread recognition, some tend to ignore some of the most cost-saving yet extremely effective marketing strategies of all; suitable Internet marketing strategies.
Indeed, the Internet has opened the doors for many startups to acquire the tools they need to compete with businesses that are beyond their league.
Viable ways to get the word out about Startups
Many thanks to the Internet and the Internet marketing methods, startups now have an even more powerful way of getting the word out about their ideas. Below are some of the Internet marketing strategies that work extremely well for a lot of startups:
- Press Release: Gone are the days when using a press release to announce a product launch are only taken advantage of by big corporations. Today, there are now a significant number of online services that allow startups to distribute their own press release material. One such service is being offered by PRWeb, PRLog and many others.
- Pay-Per-Click (PPC): Companies have had tremendous success with online pay-per-click (PPC) advertising. This performance-based advertising proved to be an extremely cost-effective means for advertisers to precisely target their audience. PPC strategy works well at different stage of startup including pre-launch, during launch, post launch & beyond.
- Display Advertising: Advertisers now have a convenient way of targeting audience based on the context of content or the audience?s behavior via display advertising. This proved to be a powerful promotional method that precisely targets people who are more strongly influenced by visual stimuli such as banner ads.
- Content Marketing: The Internet is teeming with all sorts of content that cater to every type of audience. Blogging, Podcasts, Comment Marketing, White Papers, Infographics, Email newsletters, Videos, Brochure & Data sheets, eBooks, Reference Guides, Microsites, Webinars, Reports, Case studies, Tools & Widgets, presentations, and online courses all proved to be effective content marketing methods, depending on the audience segment each type of content caters to.
- Organic Search (Search Engine Optimization): Billions of people use the search engine each day, and a staggering 92% of Internet users utilize search engine to find a product or information. That?s why Search Engine Optimization plays a huge part in every startup marketing effort to help startups establish strong visibility in search.
- Email Marketing: Most of the billions of Internet users still use email for sending and receiving personal and business messages, as well as for obtaining their daily dose of information. The staggering number of people using email has made it a lush market for Internet-savvy companies to gather leads and produce new customers.
- Affiliate Marketing: Also known as Referral Marketing, affiliate marketing proved to be an extremely powerful way of getting a word out about a new product. Advertisers pay publishers, or affiliates, a certain percentage or commission from the sale of products. Affiliates are provided with several marketing tools directly by advertisers or via an affiliate network such as ShareASale or Commission Junction.
These and other Internet marketing strategies proved to be very lucrative for many business, but one emerged as having the biggest impact on traffic and revenue both short and long-term. Search Engine Optimization or SEO is a strategy that has leveled the playing field to allow small businesses to compete with big businesses.
Why SEO is indispensable for startups
In order for a startup to snag a million dollar funding, it must first show proof of sustainability and revenue potential. SEO can take care of both. Excellent visibility on search, a viable and significant amount of traffic, engagement and conversion establish a startup?s image of being a promising enterprise which effectively lure investors
In a broader sense, SEO is a long term investment, and if done properly, could guarantee high ROI over time.
The online market is a cutthroat environment. That?s why no matter how tempting and lucrative your products or services are, if your customers can?t find you on Google?s first page, they?ll find your competitors instead.
Link Building Misconception ? Link Building process is more than just links acquisition
Link acquisition, one of the most important factors of SEO, offers tremendous advantages to startups.
If you run a startup, don?t look at the link acquisition process from only an SEO perspective. Rather, look at it as a powerful form of reaching out to potential prospects.
SEO is especially important for early-stage startups to help them more effectively and cost-efficiently promote their products/services to their target audience. Effective and high quality link building processes play vital roles in creating awareness for the startup?s offerings for the large number of tech savvy people.
And Link Building, SEO?s most crucial aspect, proved to effectively help increase new startup awareness as well as build a high quality backlinks for websites.
Below are some of the common SEO tactics that startups should take advantage of if they were to create for themselves viable and cost-effective marketing on the web.
- Press Release Distribution
Syndicating or distributing news that relate to a startup?s launch or product/service announcement to high authority press releases and news websites such as PRWeb.com, local news websites (City, County, and State level) is a common yet proven effective SEO tactic.
- Content Marketing
Developing great real-time content related to your startup for publishing on major blogs within your industry is another great SEO tactic that seems to be getting a lot of traction these days. For most tech startups, getting published on top tech blogs such as Mashable, TechChrunch, VentureBeat, ReadWriteWeb, BusinessInsider is high on their list. When creating content for your startup, do not forget to explain HOW and WHY your startup can help your targeted audience in their real life. It?s a sure way to pull in more leads for your business.
- Guest Blogging
Identify the top blogs that are often visited by your target audience and reach out to these blogs. Ask if you could write a guest post and point a link back to your startup website. When linking back to your website, be sure to use a combination of your startup?s brand name and keyword as an anchor text. Keep in mind that this may not be an easy process. Creating great content could take time, and getting published on an industry-related blog could take a lot of patience on your end.
- Infographics Marketing
Infographics is more than just today?s ?in? thing. It offers a very engaging way to capture audience. When preparing for an infographic, highlight points that are specific to you industry and submit to as many sites as possible for greater exposure.
SEO also allows startups to build solid search engine reputation
Proper SEO could propel startups not only to the top of the search engines, but most importantly help them build a solid reputation online. If you are running a startup, imagine this; a customer is looking for a product or service that your startup is offering. If you don?t have a solid SEO in place for your startup, chances are they?ll find your competitors while your site is shoved deep several pages in the search results.
What does it mean for your customer to find your business on top of the search engine results page? It means you are doing something right, and that the search engines are giving you a favorable ranking for your good reputation.
Conclusion
Finally, have your say ? is SEO a must for startups? It?s a resounding yes. SEO can make or break a startup, but in all likelihood, as experiences and real-life cases have shown, a startup that has established a solid online presence can hone the advantage of gaining massive traffic and better conversion that leads to astounding revenue.
What are your thoughts about using SEO for startups? Please let us know your views through the comment section below.
(Images Credit: Burned Out, MAGNIFYING GLASS, In words, A question of misconception, Reputation)
Source: http://www.e2msolutions.com/blog/do-startups-need-seo/
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