When UK networks T-Mobile and Orange united under the Everything Everywhere umbrella, many people speculated if the two would become a single entity. That didn't happen, but according to Sky News, that rollout of 4G services in October will also be part of a rebrand. The sources claim that new customers will join Everything Everywhere, with existing customers to be migrated around March 2013. A statement from Everything Everywhere acknowledges there was a confidential brand review, but refuses to comment on the speculation. Rival networks are already complaining that the approval of spectrum for use with 4G services gives the joint venture an unfair advantage, but the FT reports that the European competition authority has forced the pair to sell some of that spectrum -- and is in "advanced talks" with competitor network Three. This could mean that there are two operators offering next generation services, but neither being Orange or T-Mobile, or rather, not as we know them.
Filed under: Cellphones
T-Mobile and Orange to rebrand as Everything Everywhere, sell 4G spectrum to rival Three originally appeared on Engadget on Tue, 21 Aug 2012 05:55:00 EDT. Please see our terms for use of feeds.
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